Lil Nas X’s collaboration with MSCHF over their limited edition tennis shoes made with Nike Air Max 97s, “Satan Shoes,” has garnered a trademark infringement lawsuit by Nike. Nike, facing backlash over the use of their shoes for Lil Nas X’s music video and has filed a lawsuit against MSCHF for “misleading customers and tarnishing the Nike brand on Monday. The corporate giant alleged that MSCHF’s “unauthorized Satan Shoes are likely to cause confusion and dilution and create an erroneous association between MSCHF’s products and Nike.”
“Decisions about what products to put the ‘swoosh’ on belong to Nike, not to third parties like MSCHF,” Nike said in its lawsuit, referring to its “swoosh” logo. “Nike requests that the court immediately and permanently stop MSCHF from fulfilling all orders for its unauthorized Satan Shoes. Nike files this lawsuit to maintain control of its brand, to protect its intellectual property, and to clear the confusion and dilution in the marketplace by setting the record straight—Nike has not and does not approve or authorize MSCHF’s customized Satan Shoes,” the suit reads.
– Excerpt from an article for Salon by Manuela Lopez Restrepo. Read the full article here. _______________________________________________________________________
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