A Utah theme park has sued Taylor Swift over who owns the trademark for “Evermore,” Taylor’s latest album. An immersive-experience theme park in Pleasant Grove, Utah, the owner spent nearly $1 million to develop and promote the “Evermore” trademark and claims that guests have been confused and wondering if the park had an association with Swift’s album. The owner adds “that “Evermore” branded items on the singer’s website are “counterfeit goods.”
Swift’s ninth studio album, “Evermore,” was released in December 2020, with millions of copies sold in the first week. J. Douglas Baldridge, Taylor Swift’s attorney, has said, “Put simply, the Swift parties have not infringed your client’s trademark, and it is inconceivable that there is any likelihood of confusion between your client’s theme park and related products and Ms. Swift’s music and related products.” Swift’s legal team also disputes that the pop star’s website sells nothing similar to the park’s branded merchandise.
“Ms. Swift’s website does not sell small dragon eggs, guild patches, or small dragon mounts, and nothing could be remotely characterized as such,” Baldridge said.
– Excerpt from an article for Newsweek by Emma Nolan. Read the full article here. _________________________________________________________________
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