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Digital Dose- MTV May Never Be The Same Here’s Why

Good morning friends! Have you guys noticed that MTV doesn’t really program music shows anymore?

That’s right folks. You may find yourself browsing through episodes of the hit teen drama “Teen Wolf” on MTV and realize that what we grew up knowing MTV for (music programming) is no more.

Why? Well, with the emergence of new media (Youtube, Vevo, Vice and all the non-television programming applicable here) it has become easier to produce and distribute for these platforms and more profitable for advertisers to reach their audience because of the opportunities for interaction that these online platforms offer users.

In fact, most of the younger demographics of people living on their own don’t even own a television set and wouldn’t even think of referring to MTV as their main source of music (sorry MTV).

Although it will still face stiff competition, there is still hope for MTV as the giant delves again into music programming: They can strike exclusive deals with digital brands like Pandora and Spotify to promote their content.

What is truthful is that the current generation likes curated and immediate online experiences. Times have changed dramatically and we truly do wish MTV the best! All we can do is warn those who create and consume new media to be wary of infringing on anyone else’s media and to stay away from piracy. Other than that, let the new media revolution continue and may great talent and art come from it!


Disclaimer: Please note that the information contained within this blog post and site is offered simply as a consideration to visitors who are in the entertainment industry and are seeking to learn more about various areas of entertainment, be it in film, movies, television, music, digital, new media, film financing, merchandising and/or branding. As such, the information so provided should never be construed as legal advice. If you need further assistance or legal advice for your specific matter, please do not hesitate in contacting an entertainment attorney (film, music, digital, licensing, financing) here in Los Angeles, California at The Hollywood Lawyer by(1) emailing us at; (2) calling us at (323) 300-4184; or (3) filling out our online form.

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