Good morning friends! Have you guys noticed that MTV doesn’t really program music shows anymore?
That’s right folks. You may find yourself browsing through episodes of the hit teen drama “Teen Wolf” on MTV and realize that what we grew up knowing MTV for (music programming) is no more.
Why? Well, with the emergence of new media (Youtube, Vevo, Vice and all the non-television programming applicable here) it has become easier to produce and distribute for these platforms and more profitable for advertisers to reach their audience because of the opportunities for interaction that these online platforms offer users.
In fact, most of the younger demographics of people living on their own don’t even own a television set and wouldn’t even think of referring to MTV as their main source of music (sorry MTV).
Although it will still face stiff competition, there is still hope for MTV as the giant delves again into music programming: They can strike exclusive deals with digital brands like Pandora and Spotify to promote their content.
What is truthful is that the current generation likes curated and immediate online experiences. Times have changed dramatically and we truly do wish MTV the best! All we can do is warn those who create and consume new media to be wary of infringing on anyone else’s media and to stay away from piracy. Other than that, let the new media revolution continue and may great talent and art come from it!
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