For months, then-25-year-old multi-millionaire entrepreneur Billy McFarland and Ja Rule — real name Jeffrey Atkins — promised fans the music experience of a lifetime.
A luxury yacht on a cool, sunny beach in the Bahamas. Crystal blue waters. Supermodels by day. Awesome music by night from the world’s hottest bands.
Targeted at rich, young millennials, McFarland and Ja Rule planned to fly fans to the Bahamas in a VIP-equipped 747. Then, fans would have been taken to The Exumas, a remote island once owned by Pablo Escobar. Fyre Festival tickets ranged from $450 to $100,000.
Following the disastrous event, Daniel Jung, along with celebrity lawyer Mark Geragos, filed a class-action lawsuit against Jeffrey Atkins.
According to Geragos – who has worked with Michael Jackson and Chris Brown – Atkins and McFarland knowingly “lured” festivalgoers into “a complete disaster, mass chaos, and a post-apocalyptic nightmare.”
In a motion to dismiss the $100 million class-action lawsuit filed last Friday, Atkins fought back against the claims. He called festivalgoers’ allegations of emotional trauma caused by the rapper “non-actionable puffery.”
– Excerpt from an article written by Daniel Sanchez for Digital Music News. Find the full article here.