Digital Dose Wednesdays- Exploiting Visual Social Media in Music

Hello friends! Happy Wednesday! Today we acknowledge the role that videos play in music. It is undeniable that videos play a large part in our lives, however lawyers can’t stop debating whether music is a “friend, foe, or enemy” for right holders and musicians.

Let’s first look at the trajectory of music videos. I can claim that the Beatles’ short films of their songs and that the launch of MTV were the birth of music videos. Initially treated as just promotional platforms and not as means of revenue, music videos turned profitable once YouTube arrived. The facility to share these videos has grown even more with the help of Facebook, Twitter, Instagram, and Snapchat. However, even though big labels and major artists benefit financially from this distribution, where does this leave mid-tier artists?

Other than a means of promotion, are these visual platforms truly business partners? If not, then how does the law need to change? What kind of licenses do Musical.ly or Dubsmash require? Its users create  video clips of themselves miming along to master recording and although this is illegal, it is permitted thanks to negotiations that these platforms set up.

What do you guys think? Are visual media platforms truly a business partner?

 

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At The Hollywood Lawyer in Los Angeles, our entertainment attorneys are committed to assisting all talent (actors, artists, singers, writers, dancers, directors, producers, directors, editors, engineers, executives), entertainment companies (film studios, recording facilities, record labels, management companies, agencies, publishing companies, film studios, distributors), start-ups, small businesses,filmmakers, music makers and social entrepreneurs,with all of their personal, career, business and/or charity law needs be it talent representation or accompaniment through a deal or negotiations.
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